Paris Fashion Week
Spring Summer 2015


Olivier Rousteing's latest collection for Balmain ticks all the boxes for Spring Summer 2015. We ♥ to see fresh designs from Rousteing who always has Balmain pushing the envelope in terms of proportion, fabric and cut.

In what has proven to be yet another season of predominantly muted tones of pastels and monochrome, it's refreshing to see primary colours in stripes and plaid at Balmain SS15 - obsessed!

Why We Buy So Much for Christmas

The mindset of shoppers can be divided into two groups, say researchers: those focused on avoiding risk and opportunity-seekers who respond to messages about maximising pleasure.

The risk avoiders are described as responding well to messages about 'prevention' while opportunity seekers are 'promotion' oriented consumers. Matching marketing initiatives and messages to the prevailing mindset of customers is what shops try to do in their advertising campaigns.

A new research paper co-authored by the Saäd Business School at Oxford University offers new insights into the decision-making process of shoppers and examines the importance of the fit. 'Fit has a significant impact on each stage of consumer decision-making, from the evaluation of a message to the consumer's actual choice,' said Professor Nancy Puccinelli, Associate Professor in Marketing and one of the authors of the paper. 'We often see brands communicating in ineffective or even counter-productive ways, whereas sometimes small inexpensive changes to campaigns which take into account the importance of fit have very positive results.'

'Some seasonal campaigns have almost instinctively understood this connection. So "Back to School" campaigns often have undertones of "avoiding the risk" of your children not being fully equipped for their school activities. As the new school year approaches, certain consumers are particularly susceptible to this type of messaging and want the security of having bought everything necessary. For this group, messages that focus on the uses of a product resonate most - read more

Source: University of Oxford, Latest News

More than just a pretty face: see more of the latest in research news from all the top universities around the globe at our research news archive.

Milan Fashion Week, SS15
Roberto Cavalli

The 3rd leg of the Big 4 for Spring Summer 2015, it's the turn of the Italians! We're proud to bring you a very exclusive selection of Milan's best designers, streaming LIVE in association with Indaco ♥

London Fashion Week, SS15
Peter Pilotto

Spring Summer 2015 has landed in London-town! We're stoked to be bringing you all the latest collections, streaming live from the runway in association with the British Fashion Council ♥

Known for being the edgier of the Big 4. We can't wait to see how London Fashion Week Spring Summer 2015 influences what we'll be wearing in the coming seasons. Keep an eye on our trend forecasting for more on this.

New Zealand Fashion Week
PIA, Spring Summer '15

Last Thursday New Zealand designer P I A debuted their fun and playful Spring / Summer '15 collection on the Upper Runway at New Zealand Fashion Week.

Image credit: Sam Lee

Returning to New Zealand Fashion Week for the second year in a row, designer Pia Naera revealed a collection in distinct contrast to her previous work. Inspired by the ocean, summer romance, long lasting nights and the adventure of summer, the collection verges on boyish, but stays true to Pia's design aesthetic with girly silhouettes, beautiful fabrics and incredible prints - read more

Autumn Winter 2015

Image credit: Ravi Chand

Salasai's Autumn Winter 2015 collection entitled 'Self Portrait' tells the story of the contemporary woman and her many layers. The show featuring a number of juxtapositions; light and dark, feminine and masculine made for a multi-faceted offering - read more

Miami Fashion Week
Swim 2015

Minimale Animale

The rock stars of Swim landed at Miami Fashion Week wowing the crowds with their latest collection for 2015.

Catch up on more of Miami Fashion Week Swim, watch We Are Handsome here.

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